In this episode of the Making Sales Social podcast, host Brynne Tillman interviews Jeff West, author and sales expert. They discuss the importance of making personal connections in sales and how to overcome objections effectively. Jeff shares his insights on reframing objections, using empathy, and creating fusion points to engage both logic and emotion in the sales process. He also provides tips for getting past gatekeepers and offers a step-by-step approach to working objections like a pro. Don't miss this valuable conversation with Jeff West on Making Sales Social.