The Referral Alchemist Virginia Muzquiz joins our hosts to impart her knowledge on utilizing referrals to your advantage. Learn about how she leveraged contribution marketing as well as empathy marketing to achieve her sales goals and why it’s more important for people to know you care than to show them how much you know. Listen as Virginia shares steps on how sales professionals or business owners can grow a network of referral partners without having to give a lot away initially. You’ll learn about how to build avatars for your ideal clients and referral partners to ensure you have a referral group that is aligned with your sales and marketing objectives.