Brand Rescue Mission
From Wreckage to Rebuild: The Beast Gear Comeback Begins
August 12, 2025
When we bought Beast Gear back, it felt like stepping into a business crime scene — $800,000 in dead stock, five years of silence on social media, an erased email list, and a deleted website. Revenue had collapsed by 89%. But this isn’t just a comeback story; it’s a rebuild with purpose. In this episode, I reveal the brutal cash flow realities we faced, the Amazon-first strategy that’s stabilizing sales, the simple wins already driving big results, and the roadmap to resurrect the brand’s funnel. If you’ve ever had to rebuild something you love from the ground up, this is your blueprint.