What happens when bold LinkedIn insights outgrow the feed? In this episode of Making Sales Social, Brynne Tillman sits down with Liam Dharmody to explore the evolution of thought leadership—from short-form social posts to deeper, long-form storytelling. Liam shares why he chose Substack as the next chapter of his personal brand journey, how The FOLD (Friends of Liam Dharmody) became a space to blend brand, business, and technology, and why authenticity is the real growth strategy in today’s noisy digital world. Together, they unpack how social selling should feel more like socializing, the power of letting your personality lead your content, and why long-form writing creates stronger connections, more meaningful relationships, and long-tail impact. Liam also dives into Substack’s unique ecosystem, its algorithmic approach to discovery, and how creators can build community without chasing hacks or trends. If you’re ready to move beyond surface-level content, show up as a whole human, and turn thought leadership into real opportunity, this conversation will change how you think about personal branding, storytelling, and making sales truly social.