In the latest episode of Author to Authority, host Kim Thompson-Pinder and guest Jason Cercone discuss the art of podcast guesting. With almost a decade of experience in podcasting, Jason shares tips on how to maximize the value of each guest appearance and establish thought leadership in your niche.

Highlights:

·         The Importance of Commitment for New Podcasters

·         Authenticity in Podcast Guesting

·         Effective book promotion on podcasts

 

Jason Cercone is a podcast branding strategist and a seasoned podcast host and producer. He helps PR agencies, coaches, and consultants strategically leverage podcast guest appearances to establish authority and thought leadership in their respective niches. He is also The Voice of Evolution of Brand, a podcast featuring authentic stories and strategies from brand-building professionals designed to help you grow your personal brand and succeed in your professional pursuits.