Self-Publishing Demystified: Costs, Timelines, & What Authors Need to Know with Leanne Janzen {ep. 217}

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In this episode, Alexa sits down with Leanne Janzen from Friesen Press to break down what self-publishing really looks like today. From full-service publishing support to timelines, costs, and the role of AI, this conversation gives authors a transparent, behind-the-scenes look at what it takes to bring a book to life—without losing the human touch.

In this podcast, Alexa and Leanne discuss:

What FriesenPress is and how it supports self-publishing authors
The difference between Friesen Press and its parent printing company
The full publishing journey—from manuscript to finished book
What a publishing specialist does (and why it matters)
Global publishing and printing considerations (including tariffs)
The role of AI in publishing—and where they draw the line
Why human creativity and connection still matter in book production
When authors should enter the publishing process
A la carte vs. full-service publishing options
Typical timelines for publishing a book
Realistic cost expectations for self-publishing
The importance of transparency in publishing services
Why manuscript evaluations are a critical first step

Leanne Janssen is a publishing professional and sales leader at Friesen Press. She began her career as a publishing specialist, guiding authors through the self-publishing process with care and expertise. Now leading the sales team, she is passionate about educating authors on the evolving publishing landscape and empowering them to succeed.

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