B2B video expert Alex Sheridan joins Bob Woods to discuss the transformative power of video in sales. From Sheridan's journey of making videos to key insights on scaling content and harnessing social media platforms like LinkedIn, this episode offers practical strategies for entrepreneurs and large companies alike. Learn about the "Be Smart" video strategy and how to integrate video into your entire sales process. Sheridan also addresses maintaining consistency in messaging and fostering creativity in sales teams while ensuring brand alignment. Discover cutting-edge tips to make your sales truly social.