Christian Brown is a seasoned co-founder and chief marketing officer of Gluey, an influencer marketing platform that has witnessed remarkable growth under his leadership. Coming from a background in social media marketing that dates back to his teenage years, Christian has a unique perspective on influencer marketing. He views it as an essential tool for engaging with target markets and highlights the importance of aligning with influencers who resonate with a brand's audience, rather than merely chasing big names for credibility. He sees significant potential in micro-influencers, who may have a smaller following but a higher percentage of a brand's target market. Furthermore, Christian underscores the value of data-driven decisions in this field, advocating for the use of advanced audience insights in choosing collaborators. Ultimately, he sees influencer marketing as a powerful, constantly evolving means of communication that can be greatly beneficial to businesses when approached strategically and with a focus on audience alignment. 

Episode Outline:
(00:00:02) Elevate Your Brand with Published Books Podcast

(00:02:59) Micro-Influencers: Targeted Marketing Through Data
Insights

(00:04:14) Follower-Count Based Influencer Collaborations for
Brands

(00:20:33) Targeted Marketing Impact with Micro-Influencers

(00:20:43) Targeted Micro Influencers for Enhanced Engagement

(00:20:43) Data-Driven Influencer Selection for Marketing
Success

 
Bio:
Christian Brown is the co-founder and chief marketing officer of Glewee, the easiest and fastest all-in-one influencer marketing platform that connects brands and creators through collaboration and paid social media brand deals. As a co-founder and leader of marketing, Brown worked closely with the CEO, Dylan Duke, to scale Glewee from its early days of sticky note ideas into the fully-fledged brand it is today. Centered around community, innovation and fluidity, Glewee’s entire brand evolution and refinement have been the labor of love for Brown since the company’s founding. From crafting the image and cultural identity internally as a team to building out the public perception from the ground up, Brown channels his passion and leadership every day into ensuring all aspects of the brand align seamlessly with Glewee’s larger vision. Alongside these responsibilities, Brown leads the marketing department of ten people, a carefully selected cohort of like-minded Gen Z innovators collectively focused on growing an industry-disrupting platform. To learn more about Christian Brown or Glewee, please visit www.glewee.com or you can follow them on any major social media platform.

If you are looking to get started with influencer marketing, you can create a free account on Glewee's end-to-end influencer marketing platform here. On our platform, we have over 10,000+ pre-vetted influencers and creators to work with for as low as $100 per post. Brands and companies can launch a campaign in minutes and start working with pre-vetted creators right away on Glewee.