In the influencer economy, it has become increasingly common for influencers to go beyond promoting other brands and create their own. There are several challenges. Product quality could backfire, the product itself may not be the right fit. Given the risks of product sales and influencer reputation, are influencer brands worth the investment? We are joined by Dr. Majid Bahi, Global CEO of Socially Powerful, a global, award-winning, social-first marketing agency powered by technology and creativity. Founded in 2017, the agency operates across the UK, US, Europe, UAE and China. Majid has a PhD in Bioelectronics. 1. Majid's journey & Harry Styles' Sex Toy Brand 2. How do influencers handle sensitive topics? Is it important to find someone who's squeaky clean to represent your brand? 3. Where do you still see brands/agencies failing at creating effective influencer marketing? 4. How do we measure expectations with established influencers who still may not understand the power of influencer marketing? 5. When is the time when influencers decide to launch their own brand? 6. What's the insight process that helps influencers decide to go into the branding business? 7. Can small, niche brands actually compete with big companies that have massive R&D departments? 8. What's your POV on synthetic or virtual influencers? Does it conflict with authenticity? 9. Do you think China is still important in terms of seeing global trends? 10. What recommendation do you give to those who want to be influencers?