Zoe Hartsfield leads evangelism and influencer marketing at Apollo.io, a sales platform building the go-to end-to-end tool for all things prospecting and lead sourcing. In this conversation, we don’t waste any time jumping into practical, tactical, and actionable nuggets. We cover everything from the importance of personalization in all aspects of messaging and outreach, and why making your customer the hero of the stories you share are a key component to strengthening your brand narrative. Zoe also shares her approach to building personal and executive branding programs to establish engaged audiences and credibility—an approach that opens up a world of opportunities for bringing together your community and building trust with them. There’s a whole host of nuggets dropped throughout this episode, many of which tie back to buyer psychology. A critical principle for marketing no matter what playbook you read from. - Follow Zoe on LinkedIn: https://www.linkedin.com/in/zoehart/ - Check out Apollo: www.apollo.io