Ep 467 - How to Organize an Awesome Book Launch with Alexa Nazzaro
January 22, 2024
Alexa Nazzaro is a seasoned expert in publishing and entrepreneurship, currently affiliated with Axel Author Services. Her perspective on the topic of "insights for authors on publishing and entrepreneurship from podcast" is rooted in her belief that authors should actively seek support and guidance throughout their publishing journey. She underscores the importance of not feeling isolated as an indie author and highlights the availability of professional assistance in the industry. Alexa's experiences have led her to advocate for the power of influencer marketing, the use of testimonials and book reviews, and the formation of dedicated street teams for book promotion. She also emphasizes the value of services offered by her company, Axel Author Services, which provides comprehensive support in editing, book design, and book marketing. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into these insights.
Alexa Nazzaro is a seasoned expert in publishing and entrepreneurship, currently affiliated with Axel Author Services. Her perspective on the topic of "insights for authors on publishing and entrepreneurship from podcast" is rooted in her belief that authors should actively seek support and guidance throughout their publishing journey. She underscores the importance of not feeling isolated as an indie author and highlights the availability of professional assistance in the industry. Alexa's experiences have led her to advocate for the power of influencer marketing, the use of testimonials and book reviews, and the formation of dedicated street teams for book promotion. She also emphasizes the value of services offered by her company, Axel Author Services, which provides comprehensive support in editing, book design, and book marketing. Join Kim Thompson-Pinder and Alexa Nazzaro on this episode of the Author to Authority podcast to delve deeper into these insights.
Episode Outline:
(00:00:37) Top Ten Valuable Episodes for Authors
(00:04:29) Unexpected Journey to Publishing Success
(00:08:32) Long-Term Success Beyond Book Launch
(00:15:16) Building a Strong Relationship Through Audience
Engagement
(00:21:09) Invest in Quality Book Presentation for Success
(00:31:38) Reviving backlist books: the indie advantage
Bio:
Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals.
A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine.
In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.
(00:00:37) Top Ten Valuable Episodes for Authors
(00:04:29) Unexpected Journey to Publishing Success
(00:08:32) Long-Term Success Beyond Book Launch
(00:15:16) Building a Strong Relationship Through Audience
Engagement
(00:21:09) Invest in Quality Book Presentation for Success
(00:31:38) Reviving backlist books: the indie advantage
Bio:
Alexa Nazzaro is the founder of Aaxel Author Services, an agency providing authors with turnkey support in editing, book design and book marketing. Alexa has worked with over 100 authors in the United States, Canada, Europe and Australia, and has experience in all genres, including non-fiction, memoir, fiction, children’s books, coloring books and journals.
A gradua’e from Concordia University reateive Writing, Alexa is a member of the Inde’endent Book Publishers Association, the Alliance of Independent Authors (ALLi) and the Writers’ Union of Canada. She has contributed articles to the ALLi blog and to Write! Magazine.
In addition to her author services agency, Alexa is also founder of Two Pigeons Press, a hybrid publishing house that is releasing its upcoming middle grade book, The Whole World Opened Up, in April 2023.