Shamara "Star" Cox, a TV producer and business content coach, joins Brynne Tillman to explore the potential of video content in marketing and sales. Discover how coaches and consultants can attract and convert clients by using video storytelling, educational tips, and tailored content strategies. Shamara emphasizes the importance of setting goals for each video, leveraging storytelling, and providing clear calls to action. Gain insights into creating that irresistible, binge-worthy content, overcoming fears of going live, and effectively using social media platforms like TikTok, LinkedIn, and Instagram.