Social Sales Link’s Brynne Tillman and Bob Woods delve into a topic that they don’t talk about often but is something that is beneficial to a wide community of business development professionals — business to consumer (B2C) sales. Listen to them discuss ten highly effective steps that can help individuals better establish a successful B2C sales campaign on LinkedIn. 10 Steps to B2C Success on LinkedIn 1. Knowing how B2C works on LinkedIn 2. Shifting your profile from a resume to a resource 3. Identifying referral sources 4. Asking your clients for intros into their other advisors 5. Viewing clients' connections for other people like them 6. Searching clients’ connections for other people who are like them 7. Engaging with local influencer content 8. Connecting with everyone you meet 9. Holding local events and inviting your connections by location 10. Nurturing with content by adding value and education