Missing Link Founder Rich Mulholland joins the LinkedIn Whisperer Brynne Tillman to talk about how presenters can engage and activate their audiences. Hear Rich talk about what making sales social means to him and how he has applied that definition to how he handles his clients so a pathway is paved for another customer. Learn what bad presenters do wrong and what you can do instead to get that ovation. Rich also shares the mechanics behind the peak-end theory, where it’s not just about the content but also the delivery of your presentation. He also discusses the differences between presenting to a live audience and presenting on Zoom, as well as the importance of properly managing human attention. Visit Rich’s website at getrich.af or learn more about his company at http://ineedmissinglink.com/. You can also follow him on Twitter or subscribe to his Youtube channel getrich.af/YouTube for lessons and training. Lastly, add Rich to your LinkedIn network, his favorite among all social networks, through this link here.