Join Bob Woods and guest Will Aitken on the Making Sales Social podcast as they explore the intersection of humor and sales strategy. Will, a notable sales trainer and content creator, shares insights on balancing entertainment with value in content creation and emphasizes the importance of addressing customer problems over product pitching. They discuss the influence of AI on sales and how professionals can safeguard their roles by focusing on human elements that AI can't replicate. Gain practical insights into building trust, enhancing personal branding, and harnessing referrals for successful social selling.