From Tans to Teeth: How Chelsea Successfully Added Teeth Whitening to Her Beauty Biz
May 15, 2025
In this inspiring episode of That Sunna Feeling, Shannelle sits down with Chelsea, a multi-beauty entrepreneur and longtime Sunna partner, to talk about her journey of adding SunnaSmile teeth whitening to her established spray tanning business.
Chelsea shares how she overcame self-doubt, strategically launched the new service, and used client feedback to guide her every step—ultimately turning teeth whitening into a profitable and exciting add-on. Whether you're considering offering a new service or want to learn how to launch smarter, this episode is full of actionable advice and relatable experiences.
Key Highlights:
Why Chelsea Chose SunnaSmile:
- Chelsea researched multiple services but waited until she found something clean, safe, and client-approved.
- She already had strong trust with her clients and used that to validate interest before launching.
How She Launched Successfully:
- Used Sunna’s Insider Launch Materials to build buzz and book clients before ordering her kit.
- Ran a “Glam & Glow” promo — teeth whitening + free spray tan — to create irresistible value.
- Paid off her investment within the first two days of pre-launch bookings!
Managing Expectations:
- Educated clients clearly about teeth whitening results, sensitivity concerns, and genetic limitations.
- Set clear before-and-after expectations based on individual starting points.
Expanding Clientele:
- Attracted new clients who came in for teeth whitening and then tried spray tanning.
- Even brought in more male clients — a demographic not typically seen in tanning!
Setup & Overcoming Imposter Syndrome:
- Created a simple, comfortable setup in her small studio.
- Learned the product inside-out, overcame doubts about not having a dental background, and focused on creating a 5-star experience.
Retail & Upsells:
- Offers SunnaSmile retail products as at-home follow-ups or alternatives.
- Uses teeth whitening to boost retail sales and long-term client loyalty.
Bonus:
- Chelsea runs a private group for beauty entrepreneurs! DM her at @chelrearandco to join.
Connect & Learn More:
💻 Explore SunnaSmile kits at https://sunnapro.com
📩 DM Chelsea for honest advice and mentorship
📣 Follow us for more: Sunna Professional, SunnaTan, Brandi Tindall, Shannelle Niemiec
📩 DM Chelsea for honest advice and mentorship
📣 Follow us for more: Sunna Professional, SunnaTan, Brandi Tindall, Shannelle Niemiec
Gratitude and Farewell:
Thank you for listening to another episode of That Sunna Feeling. If you’ve ever thought, “I could offer this service better,” or “I want more freedom and income doing what I love,” this episode is your sign to get started. 💖✨