When it comes to writing copy or choosing the photos for a campaign, the last thing any marketer wants to do is start a focus group. But if you make feedback and data collection part of your customer experience mapping, then making creative decisions can be a snap. Clay Ostrom is the founder of Map & Fire, where he helps businesses create a smart, data driven brand. On this episode, we chat about: How to use data to make better creative decisionsWhy marketing and the founder need to have alignment on the purpose of the businessWhat data every marketer should be collectingAnd so much more.Enjoy! Get on the email list at topofmind.substack.com