Robert Kennedy III joins us on this episode of the Making Sales Social podcast to discuss the importance of finding your voice and connecting through storytelling. Salespeople need to resonate with their audience by telling stories that their prospects can identify with, engaging them emotionally. People make decisions based on emotions, so it's crucial to hit them in that space. Storytelling is the key to connecting with your audience and creating a conversation that can continue to build upon itself. Robert Kennedy III is the president of Kennetik Kommunications, which is a minority-owned training firm. Robert has a mission to equip 1 million leaders with the ability to impact, influence, and inspire through communication and storytelling. Tune in on this episode and learn from Robert Kenedy III how you can find your extraordinary story and tell it to the audience you want to reach. Learn more about Robert by visiting his website, and do check out his educational resources by clicking here. You can also follow and connect with him on LinkedIn and Twitter.