Marketing strategist Kimberly Weitkamp joins the Social Sales Link team to talk about the effectiveness of using a personal approach to converting your target audience. Listen as she touches on several marketing strategies you can immediately use for your sales campaign, from writing personalized, conversational emails to crafting subject lines that make your email stand out from the rest that’s in your prospect’s inbox. You’ll also discover Kimberly’s “welcome series” and how it can significantly boost your email marketing efforts.