One of the most important things any business can have is control of their online presence. No matter how rigid you want to be on your views of technology in general or the internet specifically, in order to run a business in the current year, you MUST have a website. Simply put, your business WILL ALWAYS HAVE an online presence. And if you're not the one controlling it, Google will take the liberty of filling out the details of your digital space with what it thinks is the best fit. Do you have the knowledge to run this efficiently yourself? Do you know if your site should be the foundation of all that you do online? Do you know how and why your website is like a crockpot? Which is better, less... or more? Less or more of what? Exactly. You NEED to listen to this episode.