Penny chats to Liz Jackson, MBE, the Sales and Marketing Director of employee-owned corporate finance company, Initium. Initium’s focus is supporting ambitious entrepreneurs and adding exceptional value before, during and after the deal. In this chat, Liz shares hints and tips on why focusing on KPIs that matter today can have a massive impact on value when the time is right for exit. Liz also shared stories of what some of their former clients, called the Initium Fellows, have gone on to do post-deal, and the importance of prepping for what life could look like beyond the deal, and the impact you could have. You can connect with our expert here: https://www.linkedin.com/in/lizjacksonmbe/ Want to find out how to become a member of the BIP100 community of experts? Please visit our website: https://www.bip100.club/vsl-video