Annelise joins Kim on the show and shares about the 5 Stages of the Buyer’s Journey including having potential clients become aware of you, then interested in you to wanting what you have to offer to the purchase and then giving you referrals. Annelise Worn is a CEO, business strategist, marketing mentor, speaker and mother of 3 little ones. Annelise found herself getting asked for business and marketing advice from women who wanted more freedom in business and life, but didn’t know how to translate that into a viable business model, and take it to the world. Determined to provide a way for small business owners to get affordable access to expert marketers, she founded the Marketing Mentor Program in 2019. CEO of a highly successful marketing agency, with a background in leadership and wellbeing, Annelise has a unique spectrum of experience that informs and filters through her work with clients. Annelise supports women to transform their business to discover the profit and freedom they started it to achieve. Her true passion lies in developing and implementing efficient, effective, high converting marketing strategies that actually move the needle. A featured expert across multiple forms of media and events both in Australia and Internationally, Annelise shares her insight via a live weekly video show, 'The Social Marketing Method', as well as on the Mumstyle Business podcast. A key thread throughout all her work is the focus on creating a joy filled, impact driven and sustainable business that supports and flows with family life. www.anneliseworn.com See omnystudio.com/listener for privacy information.