#16: From $0 to $1M, then $1M to $20M in Course Sales w/ Danielle Leslie
July 4, 2023
Danielle Leslie is the CEO of Culture Add Labs, creator of Course From Scratch, a partner in MemberUp, Host of the SINCE3000 podcast, and investor in Yuga Labs and Ocho Wealth.
She was called a unicorn by Afrotech for growing her bootstrapped business to $20M+ in 4 years. She’s been called the Millionaire Maker by Forbes because women are generating $1M+ from their online courses after taking Danielle’s programs.
She’s been in the online course space for 10+ years and was employee #27 at Udemy. She's helping people leverage their Culture Add, their cultural advantage, to create profitable online courses and lives that are as unique as they are.
She’s spoken for Meta, Afrotech, BlogHer, Teachable, Kajabi, and more. She has an email list of over 300,000 people interested in monetizing their personal brands and knowledge online and has taught her free Online Course Masterclass live to over 250,000 people and has over 10,000 Course From Scratch Members.
She lives in Los Angeles, CA, and is a shining example that we are all alchemists—all born with the power to transform our thoughts, word, and story into our dream business and life.
Key Takeaways:
[0:50] – Introducing Danielle Leslie
[4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker”
[6:03] – How did Danielle come up with Culture Add Labs?
[11:31] – How Danielle turned a failed webinar into a success
[15:38] – Danielle shares how she was able to do weekly webinars in two years
[18:18] – The one significant tweak that changed everything for Danielle
[21:50] – What is Landmark?
[28:13] – Does Danielle do any reflective practices like journaling or meditation to gain insights?
[34:53] – Danielle shares her StrengthsFinder result
[45:33] – How Danielle retains her passion and energy in business and in life and how she came up with SINCE3000 Podcast
[53:07] – Danielle shares how she “quantum leaped” from $1M to $10M
[1:02:52] – What is MemberUp?
[1:11:01] – Danielle shares more details of her upcoming “inner circle”, focusing on diversity and personal connections
[1:16:10] – What inspires Danielle?
[1:23:42] – The advice Danielle would give herself if she could go back in time
[4:04] – Danielle’s mindset before she gained the moniker “The Millionaire Maker”
[6:03] – How did Danielle come up with Culture Add Labs?
[11:31] – How Danielle turned a failed webinar into a success
[15:38] – Danielle shares how she was able to do weekly webinars in two years
[18:18] – The one significant tweak that changed everything for Danielle
[21:50] – What is Landmark?
[28:13] – Does Danielle do any reflective practices like journaling or meditation to gain insights?
[34:53] – Danielle shares her StrengthsFinder result
[45:33] – How Danielle retains her passion and energy in business and in life and how she came up with SINCE3000 Podcast
[53:07] – Danielle shares how she “quantum leaped” from $1M to $10M
[1:02:52] – What is MemberUp?
[1:11:01] – Danielle shares more details of her upcoming “inner circle”, focusing on diversity and personal connections
[1:16:10] – What inspires Danielle?
[1:23:42] – The advice Danielle would give herself if she could go back in time
Resources:
Wanting: The Power of Mimetic Desire in Everyday Life by Luke Burgis - https://www.amazon.com/Wanting-Power-Mimetic-Desire-Everyday/dp/1250262488
The Course of Love: A Novel by Alain de Botton - https://www.amazon.com/Course-Love-Novel-Alain-Botton/dp/1501134515
The Course of Love: A Novel by Alain de Botton - https://www.amazon.com/Course-Love-Novel-Alain-Botton/dp/1501134515