In the 400th episode of the Author to Authority podcast, host Kim Thompson-Pinder and guest John Lusher celebrate this milestone by discussing the challenges and benefits of podcasting. They emphasize the importance of consistency, engagement, and authenticity in order to take businesses to the next level through authority and influencer marketing. The conversation highlights the significance of building virtual relationships in the digital age and learning from experts in the field. They also touch on the need for engaging interviews that provide unique insights and valuable information to listeners. Despite the challenges of podcasting, such as maintaining consistency and limited feedback, they highlight the benefits, such as networking opportunities and learning from guests. The conversation ultimately emphasizes the importance of perseverance, improvement, and engagement in the pursuit of greatness in the digital media landscape.

Episode Outline:

(00:00:02) Building Authority Through Influencer Marketing
(00:06:42) Starting the Author to Authority Podcast
(00:13:50) The Importance of Consistency in Podcasting
(00:20:49) The Importance of Engaging Podcast Interviews
(00:28:06) The Challenges of Podcasting
(00:35:12) Building Virtual Relationships
(00:42:39) The Importance of Authenticity in Podcasting
(00:49:30) The Journey to Greatness

Get a Copy of Kim's Author To Authority book at https://www.amazon.com/Author-Authority-Marketing-Influencer-Business-ebook/dp/B09LK29K58/