Welcome to episode 89. This episode is for you if you're curious to understand what a senior account director does in a brand strategy agency. I chat to Andy Kaye, senior account director at Mr B & Friends and we discuss: - the importance of being proactive with clients and staying informed about industry trends - share tips on staying up to date with your clients business - discuss how often you should be looking at your forecast - why and how to build strong client relationships that result in clients coming back to you - and how to transform your internal briefing process to make it more experiential - and lots more... You're going to take away some great tips from this episode that you can go back to your agency and use. And if you're in an agency account management role and you're keen to be seen by your clients as more of an advisor than a reactive order taker, then check out the details of my account management training courses. We are kicking off both the one week training and the nine week training in mid July 2023 and you can find all the details on my website: https://www.accountmanagementskills.com