Emma Tessler joins Brynne and Bob on this episode to discuss the biggest trend in social media marketing today - and that is VIDEO. It is a misconception that TikTok, Instagram Reels, and other short-form video content are not for highly corporate industries, such as B2B and B2C companies that fall under finance, banking, and mortgages. The reality is video is being pushed by social media platforms more and more because of its impact on users. If your content strategy is not video first, it's time to reevaluate. Emma Tessler is the Founder and CEO of Ninety Five Media, a woman-run digital marketing agency that builds results-driven digital marketing strategies for scaling brands. Emma and her team help their clients connect with their ideal clients, build community, and convert audiences to customers. Listen to this episode and learn how to begin leveraging short-form video that converts.