In this episode of Making Sales Social, Brynne Tillman sits down with Jeff Kirchick, VP of Sales at Zorro and author of Authentic Selling: How to Use the Principles of Sales in Everyday Life, for a powerful conversation on what it truly means to sell with integrity in today’s AI-driven world. Jeff shares his perspective on why authenticity isn’t just a personal trait—it’s a strategic advantage. From building trust without formal sales methodologies to leading high-performing sales teams with vulnerability, empathy, and honesty, this episode explores how real relationships drive long-term success. You’ll hear insights on: What “making sales social” really means beyond social selling How authenticity builds trust with buyers, teams, and partners Leading sales teams without fear-based pressure or burnout Using AI to enhance human connection—not replace it Hiring, coaching, and developing salespeople for values-driven cultures Why detaching from outcomes creates better conversations and results This conversation is packed with practical leadership wisdom, real-world sales examples, and thought-provoking moments that challenge traditional sales thinking. If you’re a sales professional or leader navigating AI, automation, and growth, without losing the human touch, this episode is a must-listen.