Drake Nightenhelser is a seasoned branding strategist with a rich background in sales and customer service, and a proven track record of attracting high-quality clients. His perspective on branding strategies is centered around creating policies and procedures that prioritize the satisfaction and protection of the clients. He believes in reformulating policies to showcase dedication to the craft and the clients, rather than implementing policies that solely protect the business. Nightenhelser's approach, which includes guaranteeing customer satisfaction and providing a personalized design process, has proven successful in attracting high-quality clients. He also advocates for the use of client surveys, onboarding processes, regular check-ins, and offboarding processes to collect data and continuously improve the client experience and results. Join Kim Thompson-Pinder and Drake Nightenhelser on this episode of the Author to Authority podcast to learn more about his unique approach to attracting high-quality clients.