Bob Woods, Brynne Tillman, and Stan Robinson Jr. discuss strategies to establish oneself as a thought leader in one's industry on the Making Sales Social podcast. The episode covers identifying and addressing client questions, leveraging AI tools, and incorporating diverse content types, including blogs, images, and videos. The hosts also emphasize the importance of maintaining a consistent content schedule, engaging with audiences, and utilizing platforms like LinkedIn effectively. Listeners are encouraged to focus on creating relevant content, using AI to enhance productivity, and sharing content to amplify reach.