Welcome to episode 137. If you’ve ever wondered when’s the right time to introduce an account manager role into your agency - or how that change might impact the way you serve clients - this episode is for you. I’m joined by Cameron Magee, founder of event production agency avad3, trusted by clients such as Walmart and the White House. He shares with me: Why he waited until 30+ employees to hire a dedicated account manager What changed when Cameron stepped back from day-to-day client contact The growing pains of introducing account management into a production-led culture Advice Cameron would give to other agency owners ready to make the leap We also touch on where the live event industry is going - and why hybrid events might start to feel a bit more like first-class travel experiences. If you'd like to connect with Cameron, you’ll find him most active on LinkedIn: http://www.linkedin.com/in/c-magee or go to the avad3 website: http://avad3.com/ If you want regular tips and updates about how AI is impacting the agency account management role then head over to my website and sign up for my newsletter. That’s where I share tools, training and guest insights to help you strengthen and expand your client relationships. https://www.accountmanagementskills.com