#8: From Music Production to $100M Sales w/ Brian Speronello
May 9, 2023
In this episode of The Modern Consultant podcast, I have the pleasure of hosting Brian Speronello. As a sales copywriter and growth strategist, Brian has helped his private clients generate over $100 million in sales.
And when he’s not breaking sales records, you might find him over at freelancelikeapro.com, helping the next generation of freelancers make the leap to full-time.
That said, here’s what we covered:
-How Brian’s Dad being a chemical engineer influenced (and didn’t influence) his choice of career
-How and why Brian left the corporate consulting world for independent consulting
-How he got started in strategic marketing for one of the Top 5 PR firms in the United States
-Why and how he left for the world of direct response marketing
-When consultants and teams of consultants should and shouldn’t hire sales copywriters
-What product/service offer mix of low-ticket, medium-ticket, or high-ticket offers make sense for consultants
-How much you should expect to invest before validating an online offer
-When to learn sales copywriting yourself and when to hire for it
-----------
Ready to go from idea to implementation?
Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise.
https://bit.ly/3oD6g5T
If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.
Key Takeaways:
[5:35] – Did Brian’s dad being a chemical engineer influence his career choice?
[9:01] – Working as a consultant for a company vs. becoming an independent consultant
[13:03] – Why Brian believes being in corporate is “bland and boring”
[17:06] – Brian shares his transition from corporate to independent consulting
[23:28] – The difference between marketing and direct response sales copywriting
[29:51] – Brian shares his perspective on pricing
[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting
[43:00] – The challenges of creating a copywriting course
[51:24] – When is the time for you to hire a copywriter for your business?
[56:18] – The challenges of shifting from a service model to a digital product model
[1:01:06] – Is it necessary to validate your audience?
[5:35] – Did Brian’s dad being a chemical engineer influence his career choice?
[9:01] – Working as a consultant for a company vs. becoming an independent consultant
[13:03] – Why Brian believes being in corporate is “bland and boring”
[17:06] – Brian shares his transition from corporate to independent consulting
[23:28] – The difference between marketing and direct response sales copywriting
[29:51] – Brian shares his perspective on pricing
[39:01] – Why Brian believes it’s essential for clients to know and fully understand what they are getting into in business consulting
[43:00] – The challenges of creating a copywriting course
[51:24] – When is the time for you to hire a copywriter for your business?
[56:18] – The challenges of shifting from a service model to a digital product model
[1:01:06] – Is it necessary to validate your audience?
Resources:
Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmc
Download the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/
Here’s Brian’s special offer for The Modern Consultant’s listeners: https://freelancelikeapro.com/tmc
Download the Powerpoint Presentation on “Three Ways to Grow a Business”: https://www.abraham.com/topic/three-ways-to-grow-your-business/