Ross O’Lochlainn is a former engineer-turned-conversion strategist who runs Conversion Engineering — a company that helps education and coaching business owners sell more programs without relying on the launch model. In today’s episode we cover: [4:47] – Who is the man behind Conversion Engineering? [15:40] – Ross shares the appeal of applying engineering to human psychology and marketing [21:22] – How did Ross make the shift from engineering to marketing? [27:39] – Knowing everything now, what would Ross tell to himself if he could go back in time? [32:44] – Ross discusses the Offer Cube [36:55] – How did Ross come up with the Conversion Engineering Model? [48:12] – What books assisted Ross in his consulting journey? [59:51] – How do you incorporate the Conversion Engineering Model to your business? [1:10:32] – How do you find the right people for your business? [1:18:12] – Ross shares how the market always evolves and moves from one thing to the next [1:27:49] – What personal and professional books Ross recommends that could change your life Ready to go from idea to implementation? Join The Modern Consultant email list, and we’ll share weekly emails and a monthly free workshop for you to productize and scale your expertise. https://bit.ly/3oD6g5T If you’re interested in becoming a client, then also join the email list to hear when new client enrollments are available.