Ep 434- How You Can Use A Brand Video to Build Trust Faster And Sell More Quickly with Mariana Henninger
November 3, 2023
Mariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in the power of brand videos as a tool for online businesses to connect with their audience and build trust. She emphasizes the importance of creating a story that resonates with the audience, evoking the desired emotions that lead to a purchase. Her experiences as a National Emmy Award-winning filmmaker and her work across four continents have further solidified her belief in the potential of brand videos as a conversion tool. Mariana also advocates for businesses to focus on creating products or services that positively impact people's lives and foster customer relationships. Join Kim Thompson-Pinder and Mariana Henninger on this episode of the Author to Authority podcast to delve deeper into this fascinating topic.
Mariana Henninger is a celebrated figure in the realm of childhood entrepreneurship and impactful storytelling through brand videos, having started her entrepreneurial journey at the tender age of six. Mariana's perspective on the topic is shaped by her belief in the power of brand videos as a tool for online businesses to connect with their audience and build trust. She emphasizes the importance of creating a story that resonates with the audience, evoking the desired emotions that lead to a purchase. Her experiences as a National Emmy Award-winning filmmaker and her work across four continents have further solidified her belief in the potential of brand videos as a conversion tool. Mariana also advocates for businesses to focus on creating products or services that positively impact people's lives and foster customer relationships. Join Kim Thompson-Pinder and Mariana Henninger on this episode of the Author to Authority podcast to delve deeper into this fascinating topic.
Episode Outline:
(00:03:57) The Early Entrepreneurial Mindset in Children
(00:03:57) The Early Entrepreneurial Mindset in Children
(00:10:07) The Power of Visual Storytelling
(00:15:10) Making a Lasting Impact Through Products
(00:18:46) Creating Lasting Connections Through Brand Videos
(00:20:02) Crafting a Compelling and Impactful Video Script
(00:28:52) Connecting with Customers through Brand Videos
Bio:
Mariana Henninger is an entrepreneurial prodigy whose first business was a makeshift school she started inside her neighbor's garden shed when she was only 6 years old. She is a national EMMY award–winning (two-time nominated) documentary filmmaker who speaks 5 languages and has traveled and worked in 4 continents. Her body of award-winning work focuses on truly powerful, intimate and emotion-driven storytelling and her business BrandMagnetic focuses on creating Brand Videos as a conversion tool for online businesses -- helping coaches, course creators and entrepreneurs become unforgettable with their audiences.
Hi! This is the Brand Video Starter Guide - a video training that walks your audience from start to finish on how to create their own Brand Video.