“The Video Godfather” Lou Bortone joins the Social Sales Link team to discuss the powerful impact video has on social selling in this brand new episode of the Making Sales Social podcast. Listen as Lou, an author, speaker, and digital marketing consultant at LouBortone.com, shares how he has helped business owners generate more revenue through creative video marketing strategies. Not only does Lou offer valuable insights on creating videos that would help increase your impact, influence, and income, but he also is passionate about helping camera-shy individuals like himself get over their fears and put themselves out there through video marketing. Tune in as he lists down the common mistakes salespeople and business owners make when trying to venture into video marketing and explains why it’s important to not get lost in the technicalities of video creation.