Giving constructive feedback can feel incredibly uncomfortable, but avoiding it only lets performance issues grow. In this episode of Making Sales Social, Brynne Tillman sits down with leadership expert Cris Popp to break down why managers struggle with tough conversations and how to fix it. Cris shares his practical formula to strip judgment out of feedback so you can address behavioral issues without creating defensive blowback. Whether you are managing a remote sales team or dealing with peer-to-peer friction, this conversation provides a clear path toward honest, productive workplace communication.