Entrepreneurs Kim Thompson-Pinder and Dee Boswell-Buck discussed the importance of continuing to promote businesses during the current trying times on this top 25 episode of the Author to Authority podcast. Kim believes that entrepreneurs should not shrink back during these times, as they have something that a specific group of people need. Dee suggested using puns and funny wordplay to engage with followers, as well as tagging new friends and using stories to reach a wider audience. They also advised to create content that is relevant to the ideal client and to audit their presence on Google My Business and the website. Dee also suggested researching the platforms that the ideal client is on, investing in ads on social media, and auditing the website. Kim and Dee's conversation provides valuable advice for entrepreneurs looking to promote their business during these trying times.

Time Stamp

(00:00:00) Social Media During Trying Times

(00:06:55) Leveraging Social Media

(00:12:36) Researching Ideal Clients
 (00:24:50) Engaging with Facebook
 (00:30:06) Social Media Strategies