Professional corporate emcee, best-selling author, and award-winning creative director Jeff Rogers joins our resident host Bob Woods to share why it’s important to enter into a playmaker mindset and how impactful it was for him to lose his sense of fear and gain a sense of play. Listen as Jeff discusses why for him, making sales social is primarily about establishing the same genuine connection you make in person when utilizing social media. Discover how improvisation and innovation can help make the first step easy for your prospects and why you should lower the stakes to raise your game. Visit Jeff’s website to learn more about him and what he does. You can also connect with him on LinkedIn and on Twitter. Don’t forget to grab a copy of Jeff’s book entitled, The PlayMaker Mindset: A Radically Fun Way To Build a Culture of Teamwork and Instant Innovation.