Selling Beast Gear should have been a win, but instead, I watched it become a case study in how good brands get wrecked. The new owners ignored the customers, lost touch with what made the brand special, and chased shortcuts. I share what I saw go wrong, how easily a strong brand can unravel, and what founders need to understand before letting go. If you want to protect what you’ve built, learn from my hard-won experience so you don’t repeat these mistakes.