An attendee in my WIP School asked a great question the other day - should I be spending time getting better at social media or working on my writing craft? It's hard to balance all of the things, but here's my {not so simple} answer.
Bottom line - you have to make sure you're spending your time doing the activities that will generate more readers... WHILE spending time to focus on your craft.
We discussed the Ads for Authors course.
You can find that here.