In this podcast conversation, Alex B. Sheridan shares his expertise in helping companies build trust and attract dream clients through video content. His background in B2B sales and corporate work gave him a deep understanding of customer behavior and desires. He discusses how he pivoted from sales consulting to helping companies grow their revenue and build their brand through video content on LinkedIn and other platforms. Alex talks about the evolution of his edutainment style, which combines entertainment and education in a way that's engaging for viewers. He explains that this style has evolved over time from skit videos and rap battles to more mainstream approaches that can be easily replicated by customers. The conversation touches on the challenge of creating video content that's both high-quality and efficient, and Alex emphasizes the importance of having a solid strategy and team in place to streamline the process. The speakers discuss the importance of mindset in video production and how it affects the tactical aspects of making a great video. They provide frameworks for creating effective videos, such as creating a hook, key points, and a call to action. The conversation then shifts to the use of technology in video production, with the speakers discussing the effectiveness of smartphones and the decline of digital cameras. They advise content creators to focus on the tools that will improve their customer experience and results, rather than obsessing over extreme video quality. The participants also discuss the different types of video content that resonate with people, categorizing content into three buckets: why, how to, and relationship building. The conversation then shifts to the importance of customer success stories and testimonials in a social media content strategy. By sharing proof of the ROI and success that their solutions provide, creators can convince and motivate others to use their services. The conversation concludes with a discussion of the presenter's success on TikTok and their decision to engage with a new platform. The speaker notes that other social media platforms, such as Instagram and YouTube, have also started to focus on short-form vertical videos. He emphasizes the importance of living and experiencing different platforms in order to effectively guide clients in creating successful video content. Finally, the topic of using AI tools in the creative process is discussed, with the guest suggesting that AI can be a helpful tool to generate ideas and increase efficiency, but it should not be relied on as the sole source of creativity. In this podcast conversation, Alex B. Sheridan discusses the importance of video marketing during a downturn in the economy. He notes that while consumers may be spending less money, they are still consuming content on their phones, making it a prime opportunity for businesses to focus on building their brand through video marketing. Sheridan emphasizes the need for marketers to showcase proof points, research data, and case studies that demonstrate the ROI of video marketing. He also stresses the importance of marketers becoming practitioners themselves, experimenting with different platforms and types of content to gain experience and generate opportunities. Sheridan introduces his company's three core services: "done it yourself," "done with you," and "done for you." He mentions that the company's website has customer testimonials, pricing information, and a video of himself. He also mentions that he is in the process of creating a digital course on video marketing that will be completed within the next 30 days and encourages interested parties to connect with him on LinkedIn and TikTok. Clients can also book a call on the website. Overall, Sheridan emphasizes his expertise in video marketing and the importance of businesses leveraging this medium to build their brand and increase ROI. He encourages marketers to become practitioners themselves and experiment with different platforms and types of content to gain experience.