In this episode, we sit down with Karen Hall, Founder and Managing Director of Ripple Marketing, to explore how strategic recognition and authentic social selling can transform your business. Karen shares why building a reputation—through awards, client relationships, and credibility—is key to attracting both clients and talent. Discover how to position your business for growth without the hard sell, and why embracing your wins (especially as a woman in business) isn’t bragging—it’s smart marketing.