Steve Lowell is a highly accomplished speaker, three-time number one best-selling author, and master trainer for high impact speakers. With over 3500 keynote speeches and 5000 seminars to his name, he has become a global authority on maximizing revenue and reach through strategic public speaking. Lowell's perspective on this topic is centered around understanding the audience's needs and problems, creating a moment of awareness for them, and connecting on a personal level. He emphasizes the importance of having a product or service that people want and packaging it in a way that is appealing and easy for the audience to transact. His approach is not about impressing with credentials or achievements, but about creating a meaningful connection with the audience and providing them with valuable insights that lead to action. Join Kim Thompson-Pinder and Steve Lowell on this episode of the Author to Authority podcast to learn more about his innovative strategies.