Ep 485 - How To Start And Grow Your Own Email List, So You Can Make More Sales With Tanya Brody
March 4, 2024
Tanya Brody is a seasoned copywriter with a unique focus on the effectiveness of email marketing. She believes that despite the common misconception of email marketing being outdated, it remains a highly effective tool in today's digital landscape. Drawing from her extensive experience in crafting compelling subject lines and writing prompts, Tanya emphasizes the importance of building relationships with subscribers through regular nurture emails, which she believes can increase sales and create loyal customers. She also highlights the impressive potential of email marketing to generate a 4400% return on investment, outperforming other marketing channels. Tanya's perspective is deeply rooted in the idea of serving and helping others through strategic and consistent communication, a principle she applies in guiding her clients to successfully launch their books and grow in their respective fields.
Tanya Brody is a seasoned copywriter with a unique focus on the effectiveness of email marketing. She believes that despite the common misconception of email marketing being outdated, it remains a highly effective tool in today's digital landscape. Drawing from her extensive experience in crafting compelling subject lines and writing prompts, Tanya emphasizes the importance of building relationships with subscribers through regular nurture emails, which she believes can increase sales and create loyal customers. She also highlights the impressive potential of email marketing to generate a 4400% return on investment, outperforming other marketing channels. Tanya's perspective is deeply rooted in the idea of serving and helping others through strategic and consistent communication, a principle she applies in guiding her clients to successfully launch their books and grow in their respective fields.
Episode Outline:
(00:03:27) Enduring Relevance of Email Marketing Engagement
(00:03:27) Enduring Relevance of Email Marketing Engagement
(00:11:25) Predictive Email Marketing for Business Growth
(00:13:04) Building Authentic Relationships Through Email
Marketing
Marketing
(00:14:08) Nurturing Leads Through Consistent Email
Communication
Communication
(00:18:45) Building Relationships Through Email Marketing
(00:31:24) The Power of Email Marketing Relationships
Bio:
Tanya Brody is a Full-Stack Direct Response Copywriter and Email Marketing Consultant. She has worked with numerous marketing technology companies, information marketers, and other small to medium-sized businesses to improve their email marketing and overall messaging. Tanya works with business owners to help them write their regular nuture emails, so they can grow their relationships with their subscribers, get more sales, and create happy, loyal customers.
Download my list of 30 Subject Lines to Keep Your Subscribers Opening and Reading Every Email