Incorporating customer research into your business isn't as difficult as you might think. And the insights you'll collect will be worth their weight in gold. Sara Sodine Parr joins Stewart Hillhouse to share how customer research can help you create a competitive advantage. On this episode of Top Of Mind, Sara and Stewart discuss: • Sara's top research tips that you can steal today • Why the wording of your questions makes all the difference • Why NPS surveys are broken (and how to fix them) • And so much more Sara Sodine Parr is the Lead Experience Researcher at Airbnb Twitter: https://twitter.com/SaraSodineParr LinkedIn: https://www.linkedin.com/in/sarasodine/ If you want more marketing insights (and tips on how to use them), check out Top Of Mind Weekly: https://stewarthillhouse.carrd.co/ Say Hi to Stewart on Twitter: https://twitter.com/stew_hillhouse