Clancy Clark joins our hosts Brynne Tillman and Bill McCormick to share what it means to sell by serving and how it is connected to social selling. Listen as they discuss Clancy’s seven steps of Selling by Serving and discover the right process for reaching out to a prospective client, including preparing before engaging, building rapport, and presenting your solution. You’ll see Clancy’s perspective on the value of developing authentic relationships and why it’s all about being interested in your prospect to be interesting to them.