Colin Coggins and Garrett Brown join us on this episode to destroy the preconceived notion of what selling is and help redefine what it really is, as it should, for the people in sales, the entrepreneurs, and future leaders who want to do it right. But before listening to this episode, answer these two questions first and hold on to your answers: 1. What do you think of when you hear the word salesperson? 2. Who do you think of when you think of the greatest salesperson on the planet, dead or alive? By the end of this episode, go back to your answer and check if you still think the same or if it has changed. Colin Coggins & Garrett Brown are authors, speakers, and professors known for their entertaining and unexpected approach to selling that blurs the line between sales and life. They teach the popular class that created the sales mindset for entrepreneurs at the University of Southern California's Marshall School of Business. They are also co-founders of Agency 18, a firm that helps mission-driven companies adopt the unsold mindset, which is also the name of the book they just published, "The Unsold Mindset." Tune in now on this episode, and get ready to redefine our sales mindset. You can also follow and connect with our guests on social to learn more about them. Colin Coggins: LinkedIn Garrett Brown: LinkedIn and Twitter