Welcome to Episode 172. AI in agencies has moved on significantly from simply experimenting with ChatGPT and saving a bit of time. My guest is Roy Murphy, Co-founder at G3NR8 - AI innovator for brands including Samsung, Arsenal, and Perrigo. Roy helps businesses unlock exponential technologies as a driver of growth, guiding organisations to understand and act on AI through comprehensive training, strategy, and implementation initiatives. He serves as AI Advisor to the in-house agency network Inside Out and has delivered AI training for over 150 brands, including GSK, Lego and the Bank of England. Roy regularly speaks at AI roundtables, podcasts, and industry events, working with HR, communications, marketing, and operations teams to drive meaningful transformation. In this episode, we look at: • what comes next • why agencies need to rethink their business model and service lines • how connecting your existing client data can give account managers much better intelligence • and why agentic workflows could fundamentally change the way we manage and grow client relationships. We also talk about the skills account managers need to stay valuable as AI becomes embedded in everyday agency life. There’s a lot packed into this one. You can connect with Roy Murphy on LinkedIn here: https://www.linkedin.com/in/roymurphy/ He has also generously shared his calendar link for 30 minutes free AI Q&A and Consultancy. Let him know your challenges (either personal or organisational) and he'll look at your next practical step to solve. https://calendar.app.google/jPAG7FhMFYk7HxED8 If you'd like to keep updated with shifts in the agency world as they relate to account management, or talk to me about client retention and growth training, go to https://www.accountmanagementskills.com