Ecom Made Easy with Ben Leonard - the simple strategy to get people to love your e-commerce brand, from an expert who has actually been there and done it! In this episode of Exits Made Easy, Ben Leonard (Co-Founder of Ecom Brokers) talked about the fifth aspect of The Seven Foundations of Value - Diversity. This is Part 5 of the 7-Part Seven Foundations of Value Mini-Series brought to you by Exits Made Easy, an Ecom Made Easy sister show. We've covered timing, stability, documentation, and defensibility, and now it's time to speak about diversification. We touched a bit on diversification in the last episode about defensibility. The two topics are closely related. Diversification reduces the risk for a buyer and makes the business a more attractive proposition. For example, diversification across the number of SKUs you offer, your sales channels, your international markets and your traffic sources. In this episode, I discussed each of these aspects in detail. The common theme in this video is, "do not put all your eggs in one basket". I hope you'll find this helpful.