Perception is Reality. If someone believes something to be true, it is true for them, regardless of objective reality or objective truth. The one who controls someone’s perception controls their reality. And who creates perception? How can perception be in Florence? Many people get their perception from the media. The news, movies, pop, culture, celebrities, etc. So if one wanted to shift perception on a large level, would it be possible to focus on the outlets where most people go do you have their perception shape? Is that possible? Has it been done before? And if so, by who, and what was the end result? If it were happening now, who would even notice? What would it look like? Would it be for a good or for evil?