Join host Brynne Tillman as she delves into the power of storytelling with award-winning sales leader Shannon Plumb. Shannon shares her insights on crafting narratives that resonate with clients and drive revenue, emphasizing the importance of authenticity and connection in sales. Discover how connecting with your "why" can transform your sales approach and learn strategies for aligning personal stories with business objectives. Whether you're a seasoned professional or new to the field, gain valuable tips for creating compelling, authentic narratives that engage and convert.